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Adobe Summit 2023 [19th to 23rd March, Las Vegas and Virtual] | Complete AEM Session & Lab list

Adobe Launch — Rule creation strategies | AEM Community Blog Seeding




Adobe Launch — Rule creation strategies by Khanjan Saraiya


Adobe Launch is the next generation Tag Management System from Adobe. Launch gives customers a simple way to deploy and manage all the analytics, marketing, and advertising tags necessary to power relevant customer experiences.

One of the key features of Adobe Launch is its robust “Rule Builder” which can combine multiple events, sequenced in the way that you determine using if/then logic with conditions and exceptions.

Rules are the heart and soul of any Adobe Launch implementation. One of most common challenges that marketing teams face with their Adobe Launch is choosing the right implementation:
1. Marketing teams have to work with complex CSS.
2. Longer wait times before they can have a new interaction active on their website.

In order to find the right balance, it is extremely important to decide the strategy for Rule creations at the beginning of your implementation. Without the proper strategy in place, creation, maintenance, and debugging of Rules will get complicated down the line.

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Adobe Launch — Rule creation strategies


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