Adobe Audience Manager and Data management platform

[prabakarm880930]

Hello,

I would like to understand Adobe Data management platform (DMP) is same as Adobe Audience Manager (AAM)? or they are different? or Adobe has both products as separate Data management platforms? Please advise.

Thanks,

Prabakar

[Nadine_Hamzeh · Accepted solution]

Hi Prabakar,

Adobe Audience Manager is our DMP solution.  These terms are used interchangeably and should be considered the same.  Could you please share the product link to the DMP which you are referencing?

Kind regards,

Nadine