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prabakarm880930
prabakarm880930
October 8, 2019
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Adobe Audience Manager and Data management platform

  • October 8, 2019
  • 1 reply
  • 1804 views

Hello,

I would like to understand Adobe Data management platform (DMP) is same as Adobe Audience Manager (AAM)? or they are different? or Adobe has both products as separate Data management platforms? Please advise.

Thanks,

Prabakar

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Best answer by Nadine_Hamzeh

Hi Prabakar,

Adobe Audience Manager is our DMP solution.  These terms are used interchangeably and should be considered the same.  Could you please share the product link to the DMP which you are referencing?

Kind regards,

Nadine

1 reply

N
Nadine_HamzehAccepted solution
October 9, 2019

Hi Prabakar,

Adobe Audience Manager is our DMP solution.  These terms are used interchangeably and should be considered the same.  Could you please share the product link to the DMP which you are referencing?

Kind regards,

Nadine

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