The relationship between consumers and brands is evolving. Consumers today are more privacy-aware and attentive to the data they share, but also want to connect to brands in a way that feels personalized, relevant, and easy. As the world slowly starts to open back up after the COVID-19 pandemic, brands want to connect the data from consumers’ new digital behaviors with their offline actions to have a full view into the customer journey and deliver compelling experiences to each customer.
That’s why today, at Adobe Summit, we are announcing Adobe Customer Journey Analytics, a new enterprise application in Adobe Experience Cloud. Built on Adobe Experience Platform, Adobe Customer Journey Analytics enables brands to connect omnichannel data into a unified view, easily visualize and analyze complete customer journeys, and access real-time analytics dashboards anywhere — all at scale and speed.