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Adobe and the metaverse: the future of immersive by Adobe

Abstract

The metaverse may sound like the working title for a new Marvel movie but make no mistake: it’s real and in many ways it’s already here. Augmented reality shopping, virtual travel in 3D, in-game live concerts, immersive company websites – all these experiences exist today and will only become more compelling as brands get better at creating hyper-realistic digital worlds.

For all the headlines the metaverse is getting, it’s not out-of-reach to everyday brands and our customers. Rather, we’re at an inflection point where the right technology and a voracious appetite for immersive experiences are starting to shift our current business reality.

The big move to the metaverse is something that everybody can — and should— take part in.

What is the metaverse?
The metaverse — that is: immersive, always-on digital spaces rich in connected, personal experiences — is poised to be the future of digital interaction. We believe brands need to prepare now to make the most of the many opportunities the metaverse presents, such as immersive customer experiences, commerce, and efficiencies in internal business processes.

And, as more companies begin to build out the metaverse ecosystem, we also believe it’s crucial to set industry standards to create a fair and open digital platform where all brands and customers can participate. Adobe has championed open standards and open access in our decades of creating era-defining technology. We continue to stand behind our values as we build the tools that are building the metaverse.

We envision an open, accessible, and safe metaverse. And as a company with one foot already there, we aim to help other businesses succeed in the metaverse.

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