Adobe Experience Cloud

Session DetailsIt's time to upgrade from Adobe's Dynamic Tag Manager to Adobe Experience Platform Launch. Learn about all your options for upgrading to feel confident with your migration plan. Watch a live migration to observe what's involved.Speaker(s)Ben  Robison, Principal Product Manager, AdobeS...

Session DetailsSocial has radically rewired how customers communicate, research products, and build bonds with brands. In the past, social was owned by the marketing department. But as customer journeys become more fluid, creating exceptional customer experiences means you need to think holistically...

Session DetailsDigital transformation might be the buzzword of the year, and maybe everybody’s doing it, but most are trying and failing, or at least falling short. Hear digital transformation success stories firsthand from some of the biggest brands in the world. See how they have transformed their...

Session DetailsWhile GDPR readiness is an ongoing journey, it's time to begin preparing for new and emerging global privacy regulations. Learn about the Adobe Experience Platform investments in privacy to address customer needs. Get familiar with how new and upcoming platform and Adobe Experince Clo...

Session DetailsBrands today only have one shot at making a good first digital impression. And with acquisition costs higher than ever, retention is the name of the game. But how do you know which elements of your web, mobile site, or app drive the most revenue and engagement? How do you know why som...

Session DetailsImproving the overall customer experience is a top business priority and a main driver behind digital transformation ambitions. Together, Microsoft and Adobe help create and maintain customer loyalty through an integrated solution spanning marketing and sales organizations. Learn how ...

Session DetailsWOW! Audience Manager has proven to be an amazing tool with cutting-edge functionality. To make sure that you’re taking advantage of these awesome features with the rest of your Experience Cloud investment, we’ll review where Audience Manager sits within the Experience Cloud stack and...

Session DetailsAI can optimize every phase of your marketing lifecycle. Learn about the latest Adobe Sensei technologies and how you can transform your marketing activities across planning, insights, actions, and measurement. Understand how Adobe's latest innovations in customer intelligence, market...

Session DetailsMarketers and product owners should be focused on creating engaging mobile experiences and discovering valuable insights. Stop wasting time on validating, testing, and debugging your experiences and data collection. Project Straightpipe is our new product innovation that will help add...

Session DetailsHighlights:See how a machine-learning prediction can be built as an intelligent service, and how to iterate it on ML models in the framework to optimize predictive capabilitiesExplore XDM datasets in Adobe Experience Cloud to power omnichannel ML use casesUse Sensei machine learning a...