A better customer experience creates stronger brand loyalty, engagement, and revenue—up to 23% per customer. Learn how one automotive powerhouse partnered with Acxiom to build an enterprise marketing database environment to power a single view of the customer for marketing. Integrating this solution with Adobe Campaign allows Toyota to engage consumers with timely, personalized information and notify them of unique incentives based on eligibility.
Deliver better customer experiences, strengthen customer loyalty, and build differentiation from other brands
Provide a higher level of service directly to the individual without the need for an aggressive sales push
Trigger messages in real time based on shoppers’ known interests, preferences, and life-stage segmentation
Integrate with an omnichannel data layer to power your connected marketing ecosystem