Social has radically rewired how customers communicate, research products, and build bonds with brands. In the past, social was owned by the marketing department. But as customer journeys become more fluid, creating exceptional customer experiences means you need to think holistically about customer engagement. Hootsuite’s CMO, Penny Wilson, shows how shifts like messaging and data privacy have created new challenges. She shares how to advance your organization’s social maturity by integrating social into sales, product development, employee advocacy, talent recruitment, and customer support. You'll leave with clear actions on how to break down silos, improve measurement, and activate your organization’s greatest experience makers: your people -– all to achieve social ROI beyond marketing. By attending this session, your information will be shared with Hootsuite.