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What is “mar_alias” on the Creative Cloud website?

CadeHunter
Level 1
Level 1

When visiting the Experience Cloud page on the Adobe website, the section at the bottom says something like "What can Experience Cloud do for {my business name}" How does it know where I work? I've tried deleting the "mar_alias" key (that is storing my business name) from the website localStorage, but it just reappears. How does it know this?

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