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Text mining/sentiment analysis and visualization tools etc. for survey verbatim feedback

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james_wawne
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james_wawne
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james_wawne
Level 6

29-04-2010

User feedback whether captured via Omniture Survey or some other third party solution is nothing new.  However text mining and sentiment analysis while notoriously complex is a huge growth area for the future.

 

Omniture are missing a trick by not moving into the unstructured text analytics market - they are well placed to integrate something of this nature for the analysis and visualization of verbatim/textual (voice of customer) feedback from their own and other online survey solutions. 

 

Visualizations could range from a simple word cloud tool that overlays color to convey an attribute such as satisfaction or NPS score etc through to advanced text clustering and sentiment analysis tools