Text mining/sentiment analysis and visualization tools etc. for survey verbatim feedback



User feedback whether captured via Omniture Survey or some other third party solution is nothing new.  However text mining and sentiment analysis while notoriously complex is a huge growth area for the future.


Omniture are missing a trick by not moving into the unstructured text analytics market - they are well placed to integrate something of this nature for the analysis and visualization of verbatim/textual (voice of customer) feedback from their own and other online survey solutions. 


Visualizations could range from a simple word cloud tool that overlays color to convey an attribute such as satisfaction or NPS score etc through to advanced text clustering and sentiment analysis tools