Tracking indicators in AC 6.1/7

[Pabst_dk]

Hi,

I would love to find some concrete documentation on how to use the tracking indicators (label, category, type) more than just to set them manually.

(However, I have basic understanding on some of it)

1. What are they supposed to be used for?
2. How should they be implemented?
3. How do you use these indicators in your reports (standard/custom)?

Do know if any have a simple, or an answer at all, but let me know your learnings and goodies

Thanks in advance,

Best Regards,

Jonas Pabst

[Amit_Kumar · Accepted solution]

Hi, Jonas,

Let me try to help you understand about it.

Tracking Indicators: This report combines the key indicators for tracking the behavior of recipients upon receiving the delivery. It gives access to delivery and reception statistics, open and click-through rates, generated click streams, web tracking as well as sharing activities to social networks.

What are a label, category, and type means in the context of tracking indicators?

These three parameters help you in breaking down all your tracking information into meaningful segments.

Examples: category equal to "Opt-out" means a segment of recipients who clicked on Opt-out link which will have a label, name, and value. Just like the table below to help you understand.

Read this to understand how indicator calculations are carried out by Adobe campaign.

Indicator calculation

Looking for some examples Read this: Example

Looking for a theoretical perspective to understand the rationale behind category/goal/objective and natures read this What is the Difference Between Adobe Campaign Objectives and nature? - Marketing Cloud Blog

Exhaustive table for URL, label, name and corresponding values read below:

Label	Name	Value	Description
Click on mobile notification	mobileAppClick	10	Click on mobile notification
Email click	mail	1	Email click
Facebook Action	facebookAction	8	Facebook Action
Facebook Link	facebookLink	7	Facebook Link
Mirror page	mirrorPage	6	Mirror page
Not defined	undefined	0	Not defined
Open	open	2	Open
Opt-out	optout	3	Opt-out
Proposition update	propUpdate	11	Proposition update
Transaction	transact	5	Transaction
Twitter Link	twitterLink	9	Twitter Link
Web	web	4	Web

Hope this helps!

Amit