Hi,
I would love to find some concrete documentation on how to use the tracking indicators (label, category, type) more than just to set them manually.
(However, I have basic understanding on some of it)
Do know if any have a simple, or an answer at all, but let me know your learnings and goodies
Thanks in advance,
Best Regards,
Jonas Pabst
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Hi, Jonas,
Let me try to help you understand about it.
Tracking Indicators: This report combines the key indicators for tracking the behavior of recipients upon receiving the delivery. It gives access to delivery and reception statistics, open and click-through rates, generated click streams, web tracking as well as sharing activities to social networks.
What are a label, category, and type means in the context of tracking indicators?
These three parameters help you in breaking down all your tracking information into meaningful segments.
Examples: category equal to "Opt-out" means a segment of recipients who clicked on Opt-out link which will have a label, name, and value. Just like the table below to help you understand.
Read this to understand how indicator calculations are carried out by Adobe campaign.
Looking for some examples Read this: Example
Looking for a theoretical perspective to understand the rationale behind category/goal/objective and natures read this What is the Difference Between Adobe Campaign Objectives and nature? - Marketing Cloud Blog
Exhaustive table for URL, label, name and corresponding values read below:
Label | Name | Value | Description |
---|---|---|---|
Click on mobile notification | mobileAppClick | 10 | Click on mobile notification |
Email click | 1 | Email click | |
Facebook Action | facebookAction | 8 | Facebook Action |
Facebook Link | facebookLink | 7 | Facebook Link |
Mirror page | mirrorPage | 6 | Mirror page |
Not defined | undefined | 0 | Not defined |
Open | open | 2 | Open |
Opt-out | optout | 3 | Opt-out |
Proposition update | propUpdate | 11 | Proposition update |
Transaction | transact | 5 | Transaction |
Twitter Link | twitterLink | 9 | Twitter Link |
Web | web | 4 | Web |
Hope this helps!
Amit
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Hi, Jonas,
Let me try to help you understand about it.
Tracking Indicators: This report combines the key indicators for tracking the behavior of recipients upon receiving the delivery. It gives access to delivery and reception statistics, open and click-through rates, generated click streams, web tracking as well as sharing activities to social networks.
What are a label, category, and type means in the context of tracking indicators?
These three parameters help you in breaking down all your tracking information into meaningful segments.
Examples: category equal to "Opt-out" means a segment of recipients who clicked on Opt-out link which will have a label, name, and value. Just like the table below to help you understand.
Read this to understand how indicator calculations are carried out by Adobe campaign.
Looking for some examples Read this: Example
Looking for a theoretical perspective to understand the rationale behind category/goal/objective and natures read this What is the Difference Between Adobe Campaign Objectives and nature? - Marketing Cloud Blog
Exhaustive table for URL, label, name and corresponding values read below:
Label | Name | Value | Description |
---|---|---|---|
Click on mobile notification | mobileAppClick | 10 | Click on mobile notification |
Email click | 1 | Email click | |
Facebook Action | facebookAction | 8 | Facebook Action |
Facebook Link | facebookLink | 7 | Facebook Link |
Mirror page | mirrorPage | 6 | Mirror page |
Not defined | undefined | 0 | Not defined |
Open | open | 2 | Open |
Opt-out | optout | 3 | Opt-out |
Proposition update | propUpdate | 11 | Proposition update |
Transaction | transact | 5 | Transaction |
Twitter Link | twitterLink | 9 | Twitter Link |
Web | web | 4 | Web |
Hope this helps!
Amit
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