Be bold. Apply for the 2022 Adobe Experience Maker Awards from March 1 – April 15.
The application submission is now open for 2022 Adobe Experience Maker Awards. While having a great solution does help you win half the battle, you also need your awards application to stand out.
So, here we are sharing with you our 4 tips for writing a winning Experience Maker Award submission:
Read carefully, choose wisely With 16 different awards categories, it’s important to carefully read through each category description to find the absolute best fit. Does your solution have social impact? Consider the Changemaker. Did you share your expertise to help your peers succeed? Look to the Ambassador. Did you put content and marketing together for jaw-dropping results? Try the Architect. If you have a great Adobe Marketo Engage, Adobe Commerce or Adobe Workfront story, the Engager, Disruptor, and Collaborator categories were developed specifically to prove you’re among the best and boldest. With categories for individuals, companies, and teams, there are many options to showcase your successes.
Tell us a story Stories and real-life examples make applications come alive. Did you overcome an obstacle or turn a bold idea into a best practice? Have a project that you are particularly proud of and can illustrate your creativity and business impact? Tell us about it. When you can, also show us by including links to websites or attaching documents showcasing projects or results.
The proof must be in the package If you’ve seen revenue increases, productivity boosts, and/or improved ROI, let us know about them! And while we realize that some companies can be shy about sharing actual revenue figures, demonstrating growth in percentages or other less specific metrics are just as powerful. But numbers alone don’t tell the full story of an inspiring digital transformation. Have you made your website more responsive? Optimized work management? If using Adobe Experience Cloud has helped you reach a major milestone or goal, bring that breakthrough to the big stage.
Embrace variety—and specificity Go ahead and apply for multiple awards. If your team used data and analytics to great effect while doing good, no reason you can’t apply to the Analyzer and Changemaker categories. Just be sure to develop specific answers for the questions that are unique to each award category. Take the time to refine every entry based on a new set of criteria, whether it means making small tweaks to your narrative or changing the focus of your story.
For inspiration, check out the last year’s winners here.