Get started with Adobe Campaign V8

[Sukrity_Wadhwa]

Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real time interaction management and cross channel execution.

Use Campaign to:

• Drive personalization and engagement through a single accessible view of the customer
• Integrate email, mobile, online and offline channels into the customer journey
• Automate the delivery of meaningful and timely messages and offers

To know more about Adobe Campaign V8, please check out these helpful links:

• What’s new in Adobe Campaign v8?
• From v7 to v8 - Learn the key differences
• Adobe Campaign V8 FAQ
• Get Started with Adobe Campaign
• Adobe Campaign v8 Product Description

You can find all the Adobe Campaign V8 related information here: Adobe Campaign V8 product documentation

Please feel free to reach out for your queries through the community or below comment section.

[LaurentLam]

Hello,

question regarding the product roadmap:

Assuming that Adobe V8 will also be available for hybrid & onPremise environments, will Snowflake be mandatory in each type of those architectures?

This is a structural question because customer with such architectures usually cannot / don't want to host their data outside their company... As snowflake is a pure clouded service and seems to be the angular part of Adobe V8... Can Product Management can guarantee that we will not have to use snowflakes in such situation?

Otherwise, can we assume that Adobe V7 support & maintenance will be extended as long as possible.

As "orange is the new black" I understand that "AC8 is the new ACS" but some customers need to be reassured regarding their past implementation choice and the way they've made their custom integration years after years (enhanced funclist, created many DB stored procedures to be called in workflows, etc)