Session: How Macy's Customer Journeys deliver magic in personalized experiences
At a time when change is constant and the competition is a click away, delivering moments that matter and capture the attention of your customers is a high priority. Learn about Macy’s journey to create customer centricity through personalized journeys and meaningful moments and delivering magic in every interaction.
In this session, learn about:
- Using customer insights and behavioral analysis to understand customer behavior and anticipate what to do next
- Capitalizing on customer signals and knowing when to engage with customers, with personalized content delivered through the most relevant touchpoint
- How Macy’s uses Adobe Journey Optimizer to combine inbound and outbound strategies that deliver optimal moments throughout the customer journey
Session Schedule
Wednesday, Mar 27 | 8:00 AM - 9:00 AM PDT
Speaker(s)
- Bruce Swann, Principal Product Marketing Manager
Q&A
Please use this thread to ask questions related to this session.
Sukrity Wadhwa