Adobe Summit 2024 | Adobe Campaign Session - From Like to Love: How Verizon Nurtures Customer Relationships for Life

[Sukrity_Wadhwa]

Summit 2024 Registration URL: https://summit.adobe.com

Session: From Like to Love: How Verizon Nurtures Customer Relationships for Life

For Verizon, lasting relationships are built on personalized experiences at scale — and what sets them apart in a crowded market is that they do it continuously and exceptionally well for their millions of customers. Join Verizon Consumer Group leaders and Adobe’s head of Digital Strategy for Media, Entertainment, and Communications as they discuss how Verizon leverages Adobe capabilities to achieve a world-class experience across the customer lifecycle.

In this session:

• How Verizon constructs personalized customer journeys with Adobe Experience Platform, Adobe Campaign, and Adobe Journey Optimizer
• Where and when to look for signals for upsells, cross-sells, and churn with Adobe Analytics and Customer Journey Analytics
• How GenAI and Adobe Experience Manager help Verizon deliver value

Session Schedule

Tuesday, Mar 26 | 4:00 PM - 5:00 PM PDT

Speaker(s)

• Denise Colella, VP, Head of Digital Strategy, Media, Finance, Travel, Hospitality, Adobe

Q&A

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