Adobe Summit 2023 | Adobe Campaign Session - Scaling Automation with Adobe Campaign Through Co-Innovation

[Sukrity_Wadhwa]

Recording URL: Scaling Automation with Adobe Campaign Through Co-Innovation

Session: Scaling Automation with Adobe Campaign Through Co-Innovation

Hilton Grand Vacations (HGV) is the preeminent vacation-ownership company in the world with over 700,000 owners. As travel preferences are continuously being redefined, HGV is partnering with Bounteous and Adobe to best harness available audience data to improve marketing operations, personalized offers, and targeting capabilities.

In this session, learn about:

• Setting the foundation Adobe Campaign Classic and Managed Cloud Services capabilities through a business-led product team
• Aligning new capability development with scaling marketing operations
• How partnering with Bounteous is driving the evolution of HGV's email marketing strategy

Speaker(s)

• Bruce Swann, Principal Product Marketing Manager , Adobe
• Kian Conley, Sr. VP Consumer Strategy, Hilton Grand Vacations
• Jordan Keddington, VP, Digital Strategy, Bounteous

Product(s)

Adobe Campaign

Recording:

Scaling Automation with Adobe Campaign Through Co-Innovation

Q&A

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