☕[Adobe Campaign Community Q&A Coffee Break] Sep 2nd, 12pm IST: Shweta Ram, Senior Solutions Consultant☕ | Community
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Sukrity_Wadhwa
Community Manager
Sukrity_WadhwaCommunity Manager
Community Manager
August 23, 2021

☕[Adobe Campaign Community Q&A Coffee Break] Sep 2nd, 12pm IST: Shweta Ram, Senior Solutions Consultant☕

  • August 23, 2021
  • 5 replies
  • 5402 views

Join us for our next Adobe Campaign Community Q&A Coffee Break, on Thursday, September 2nd, 2021 @ 12pm IST

 

Register here for this Adobe Campaign Community Q&A Coffee Break.

 

We'll be joined by Shweta Ram aka @shwetar, Senior Solutions Consultant for Adobe Campaign, who will be signed in here to the Adobe Campaign Community to chat directly with you on this thread to take your Adobe Campaign questions pertaining to her areas of expertise: 

 

  • Cross-channel orchestration based on use cases -
    • Workflow optimization
    • Personalization
    • Customer lifecycle management
    • Integrations

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Campaign Coffee Break topic on this thread
  • Think of this as the Adobe Campaign Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game

 

INSTRUCTIONS

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @shwetar 
  • When exchanging messages with Shweta about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Shweta

 

 

Shweta Ram is a Senior Solution Consultant who works across Experience Cloud Products focusing on Customer Journey Management based out of India.  She has over a decade of experience running Customer Experience driven transformation profiles.. Shweta uses her experience to drive  recommendations to drive lifecycle based campaigns, driving integrated use cases and campaign personalization to drive conversions.

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    5 replies

    S
    Adobe Employee
    shwetarAdobe Employee
    Adobe Employee
    September 2, 2021

    Hello Everyone, Looking forward to talking to you'll today. I am a Senior Solution Consultant based out of India.

      Milan_Vucetic
      Milan_Vucetic
      Level 9
      September 2, 2021

      @shwetar Hello, thank you for joining. I have a question related to the personalization. Some Adobe consultants suggest to use for example recipient.salutation instead of targetData.salutation for faster execution. Could you, please, confirm that the tool can faster do personalization if value comes from Recipient table but from temporary tables in workflow? Unable to see a difference in the speed execution on MTA server during replacing a value (apart from additional effort for campaign practitioners to bring ad-hoc (targetData) value in the workflow).

      Thank you in advance.

        S
        Adobe Employee
        shwetarAdobe Employee
        Adobe Employee
        September 2, 2021

        Hi @milan_vucetic , Yes, you are correct. This recommendation probably comes from best practices we follow while referring to temporary tables. The recommendation is subject to how tables are structured, size of tables, nature of workflows, number of personalization elements and more. One of the reasons i suspect for this suggestion could be that temporary tables could result in the size of the database increasing significantly and eventually the size limit being reached therefore slowing down the speed of execution. 

          Sukrity_Wadhwa
          Community Manager
          Sukrity_WadhwaCommunity ManagerAuthor
          Community Manager
          September 2, 2021

          Hi @shwetar,
          Thanks for taking the time to answer our questions today!

          This question was originally posted by Community member @roshang :

          “

          Hi everyone,

          On viewing Marketing channel report, there is some inflation in visits. Attaching marketing channel report for the reference. Page Views are lower than visits. What can be the possible reason for this inflation?

          Thanks.

           

          ”

           

          https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/inflation-in-visits-for-marketing-channel/td-p/420592

          Sukrity Wadhwa
          S
          Adobe Employee
          shwetarAdobe Employee
          Adobe Employee
          September 2, 2021

          Hi, Thanks for the query. This is something we often see with reports. While the exact nature of the campaign and the report may need some investigation. But this is something we commonly see. The primary reason is the way in which Visits and Page views are tracked. Page views counts the number of times a page is viewed. Visits counts the number of sessions for visitors. One visit consists of one or more page.

            S
            Adobe Employee
            shwetarAdobe Employee
            Adobe Employee
            June 30, 2022

            Hi, 

             

            My understanding is that Visits can be higher in the Marketing Channel Report over Marketing Channel Instances if Direct/Session refresh are set to NOT override Last Touch. Since visits are incremented each time a new channel is hit, a user could hit multiple channels in one session.  Is that a correct understanding?  

            If the business just wants a very high level report of traffic (not conversions) coming from each Marketing Channel, which is the most accurate metric to use?  Visits? Marketing Channel Instances? or Campaign  Click Throughs (I read somewhere that this could be used as Visits metric)?   As you can see here, there is quite a discrepancy in values.  I don't know which metric accurately answers the question, "how many customers came from (Marketing Channel)?"

             

            Thanks in advance!! 


            Hi,

             

            Thanks for the question, this has been answered on the AA community :https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/marketing-channel-instances-not-equal-to-visits-why/m-p/364934

             

            https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/marketing-channel-instances-not-equal-to-visits-why/m-p/364934

            Sukrity_Wadhwa
            Community Manager
            Sukrity_WadhwaCommunity ManagerAuthor
            Community Manager
            September 2, 2021

            Hi @shwetar,

            Here’s an Idea in the Community where I feel your expertise on the topic could be really beneficial.

            This was originally posted by Community member @david--garcia :

             

            “

            Description - I'd like to be able to leave notes or descriptions on workflow canvases, perhaps an extra tab space on all activities to write notes for marketers? and then change the activity with an icon on the corner which shows notes are inside, perhaps even bring up a popup showing the notes or summary on highlight of the activity Icon. Also allow to add notes on canvases, see examples below.

             

            Current Behaviour – non

            ”

            https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-ideas/webapp-workflows-quot-notes-quot-activity/idi-p/419519

            Sukrity Wadhwa
            S
            Adobe Employee
            shwetarAdobe Employee
            Adobe Employee
            September 2, 2021

            Hi, Thanks for this suggestion @david--garcia . One of the ways that I manage it is to label my query like in this post 

            This description will then reflect on the canvas. Hope this helps.

             

             

              Sukrity_Wadhwa
              Community Manager
              Sukrity_WadhwaCommunity ManagerAuthor
              Community Manager
              September 2, 2021

              Hi @shwetar,

               

              Here's another question from the Community originally posted by Community member @roshang :

              “

              Hi community,

              I have a question regarding Campaign UTMs data. The campaign data was populating correctly till yesterday. When I checked the campaign report today, all of the historical data is wiped out and showing 'unknown'.

              But a new dimension 'Tracking Code' contains all the campaign data. I just wanted to inquire is there any new update regarding campaign tracking or tracking code or is there any other way to sort this issue

              (Attaching screenshot for your reference)

              Campaign Report

              Tracking code report

               

              Thanks

              ”

               

              https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic-questions/campaign-utm-name-historical-data-is-wiped-out-while-conversion/td-p/419426

              Sukrity Wadhwa
              S
              Adobe Employee
              shwetarAdobe Employee
              Adobe Employee
              September 2, 2021

              Hi @roshang , Trust you are well and this issue is resolved. While this needs some investigation. A few reasons could be that  an event fires without a conversion variable, or the variable is not available or not specified. Another scenario could be that the moment the event occurs (revenue), the corresponding users had no tracking code.

               

                Sukrity_Wadhwa
                Community Manager
                Sukrity_WadhwaCommunity ManagerAuthor
                Community Manager
                September 2, 2021

                Thanks a lot @shwetar for taking out the time to chat with us today! This was supremely helpful.

                Sukrity Wadhwa
                  S
                  Adobe Employee
                  shwetarAdobe Employee
                  Adobe Employee
                  September 2, 2021

                  Thanks @sukrity_wadhwa Looking forward to many more coffee breaks 

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