Split Activity

[Sanjana12]

Hi, what does the first option in the filtering settings do that is,  "use data from the target and additional data?"

[MeitMedia]

Hi @Sanjana12 ,

In the Split activity within Adobe Campaign Classic, the General tab provides options for how the data is handled during the split. The three options you mentioned are:

1. Use data from the target and additional data
2. Use additional data only
3. Use external data

1. Use data from the target and additional data
This option uses both the primary target data (the main dataset being processed) and any additional data that has been added to the workflow. This additional data is typically stored in temporary tables created during the workflow’s execution. Select this option when your splitting criteria need to incorporate both the primary data and any supplementary information available in temporary tables.
Example: If your workflow includes a data enrichment activity that adds supplementary customer data to temporary tables (e.g., additional customer attributes or transaction details), selecting this option will ensure that the split activity considers both the original dataset and these additional attributes.
2. Use additional data only
This option restricts the split to only the additional data available in the temporary tables, ignoring the primary target data. Choose this when the splitting criteria should be based exclusively on the supplementary data added during the workflow and not on the primary dataset.
3. Use external data
This option utilizes data from external sources that are not part of the primary or additional data within the workflow. This could involve integrating data from external systems or databases that are connected to Adobe Campaign.

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MEIT MEDIA (https://www.meitmedia.com)

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[harikrishnadevanabowina · Accepted solution]

Hi @Sanjana12 

This option in filtering settings allows you to refine your target audience based on both the primary data associated with your target list (e.g., email addresses, demographics, agreements, subscriptions) and additional data points that you've collected. This means you can create more granular and precise filters to reach specific segments of your audience.

For example, if your target list contains email addresses and names, you could use additional data such as purchase history, location, or agreements to further narrow down your filters. This would enable you to send targeted campaigns to specific groups of customers based on their preferences (location) and behavior (Agreement type, subscriptions).

A more details scenarios with examples can be found here - https://experienceleague.adobe.com/en/docs/campaign-classic/using/automating-with-workflows/introduc...