Remarketing campaign using message center in adobe campaign classic

[nitesh_anwani]

Hi Folks,

We have a remarketing campaign use case which we are trying to achieve using adobe analytics and adobe campaign classic.

Use case in this way

Visitor comes on the website, add some products to a cart and drops off from the website. This visit level data will flow into the adobe campaign using adobe analytics pipeline triggers, and further, it will be processed by the scripts written in the adobe campaign, and it will be stored into schemas. Once we have these data in a schema, we have to shoot one remarketing campaign to the visitor using the message center.

Need help in understanding, how we can trigger the campaign using the message center in this scenario?

Any documentation or any suggestions is highly appreciated.

Thanks in advance.

Regards,

Nitesh Anwani

[LaurentLam · Accepted solution]

Hello,

I'm not sure that this "abandonned cart" feature would be correctly handeled using Message Center.
At this exact time, there is no real trigger in Adobe Campaign: you can build some workflows that will consume data from these schemas but those workflow will have to use a JS activity with a "delay" functionnality or a "scheduler" activity to query those schemas

so, at this point, you'll have 2 options:

1- use a standard continuous delivery

2- create soap calls using pushEvents method
Event description | Adobe Campaign

I would then recommend solution 1 😉