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Pull Website data in realtime to Adobe campaign classic V8

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Hi Team,

 

For one of our clients, there is a request to trigger marketing communications in real-time via Adobe Campaign Classic V8.

 

1/ The client has a website (Customer portal).

2/ Users can register and log in to the portal.

3/ Post login, the user can visit any page (Eg: News, Events).

4/ Under each page, there are a number of details page (News, Events) with their own heading, Banner image and description.

5/ If the user clicks through the detail page, there should be logic that the content (Heading, Image and Description) should pull from the website and passed to Adobe campaign.

6/ In Adobe Campaign Classic, the data enrichment between user data and the tracking data (page visit, Page name and website content will take place and trigger the personalized communications.

 

Note: The website has Adobe Analytics and Adobe Target tracking.

 

Could you pls help me and provide a useful solution to how to achieve this?

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1 Reply

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Community Advisor

Hello @ignatius_dilip 

 

You can use Experience cloud triggers for this use case.

https://experienceleague.adobe.com/en/docs/campaign-classic/using/integrating-with-adobe-experience-...

 

  • Adobe Analytics will capture the data for the events
  • Cloud triggers will looks at the event and filter them and share them with AC.
  • AC can then trigger an email

     Manoj
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