Pull Website data in realtime to Adobe campaign classic V8

[ignatius_dilip]

Hi Team,

For one of our clients, there is a request to trigger marketing communications in real-time via Adobe Campaign Classic V8.

1/ The client has a website (Customer portal).

2/ Users can register and log in to the portal.

3/ Post login, the user can visit any page (Eg: News, Events).

4/ Under each page, there are a number of details page (News, Events) with their own heading, Banner image and description.

5/ If the user clicks through the detail page, there should be logic that the content (Heading, Image and Description) should pull from the website and passed to Adobe campaign.

6/ In Adobe Campaign Classic, the data enrichment between user data and the tracking data (page visit, Page name and website content will take place and trigger the personalized communications.

Note: The website has Adobe Analytics and Adobe Target tracking.

Could you pls help me and provide a useful solution to how to achieve this?

[_Manoj_Kumar_]

Hello @ignatius_dilip 

You can use Experience cloud triggers for this use case.

https://experienceleague.adobe.com/en/docs/campaign-classic/using/integrating-with-adobe-experience-...

• Adobe Analytics will capture the data for the events
• Cloud triggers will looks at the event and filter them and share them with AC.
• AC can then trigger an email

[ignatius_dilip]

My question is,

Will the triggers capture the Website content like Heading, banner image and description etc.?

Does the Adobe Experience trigger support for Adobe campaign classic V8?

[_Manoj_Kumar_]

Hello @ignatius_dilip  You can pass any value from Datalayer to triggers in an event.

yes, V8 supports experience cloud triggers.