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SOLVED

Pros/Cons of integration approach

smitas290115
Level 2
Level 2

We are starting with Adobe Campaign (6.0, Hosted deployment )and Microsoft Dynamics 365 (on premise) integration

We would like to know

Pros/Cons of CRM Connector approach and

Pros/Cons of Interface approach (without connector) to integrate Adobe campaign and Dynamics 365

Thank you in advance

1 Accepted Solution
wodnicki
Correct answer by
Community Advisor
Community Advisor

Hi,

Use connector to exchange demographic data between the platforms.

Use iframes to present activity data from one platform in the other.

If you do have a need to exchange activity data, consider converting it into demographic data via aggregation- e.g. instead of sending all purchases in order to find out if a recipient's purchased something in the last 60 days, create a flag called 'has purchased something in the last 60 days'.

Thanks,

-Jon

View solution in original post

1 Reply
wodnicki
Correct answer by
Community Advisor
Community Advisor

Hi,

Use connector to exchange demographic data between the platforms.

Use iframes to present activity data from one platform in the other.

If you do have a need to exchange activity data, consider converting it into demographic data via aggregation- e.g. instead of sending all purchases in order to find out if a recipient's purchased something in the last 60 days, create a flag called 'has purchased something in the last 60 days'.

Thanks,

-Jon

View solution in original post