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SOLVED

Message Centre and Adobe Analytics

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Level 3

Is it possible to use native genesis data connector between Adobe Campaign and Adobe Analytics for message centre transactional deliveries?

Is it possible to share data for message centre transactional email and sms using genesis connector?

1 Accepted Solution

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Correct answer by
Community Advisor

I'm not sure how that would work when publishing the templates to the execution servers. If you're just adding analytics params to the url's, that can be done in the calculation formulas in the advanced tab of tracking.

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Community Advisor

Hi,

What are you trying to do with the connector?

Thanks,

-Jon

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Level 3

Hi Jon,

Requirement is to pass Metrics and Events (as in connector) to Adobe Analytics for Transaction emails and messages using message centre.

If i specify external account in the Web Analytics tab (Properties ) of a transaction email(MC), will it work as for emails using internal delivery/Mid sourcing.

Wanted to understand if Genesis connector supports transaction emails and messages?

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Correct answer by
Community Advisor

I'm not sure how that would work when publishing the templates to the execution servers. If you're just adding analytics params to the url's, that can be done in the calculation formulas in the advanced tab of tracking.

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Level 2

Hi @Jonathon_wodnicki 

could you please elaborate it as how do we achieve this? 

 

@priyankav251023   please let me know if you were able to successfully pass the transactional email metrics to adobe analytics with connector or some other way. I do have the same requirement.