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"Personalization fields" How to reference them in deliveries?


Level 2

Hi all! 


I want to create global data points for business critical data that can be controlled at 1 place and referenced by all deliveries (easy enough) 


However, I am looking for the optimal way to achieve this. 


I found a feature called "personalization fields" just under "Personalization blocks" which seems to be a simple way to store global "key=value" attributes which is basically what I am looking for. Now comes the question. How do I reference these in a delivery??? 


I know I can achieve the same using options but this comes more from a curiousity standpoint as well.


See image for reference: 



3 Replies


Employee Advisor

Hi Soren,


Have you checked out the documentation on the personalization fields and personalization blocks below?


Personalization Blocks:


Personalization Fields:


Both include instructions and tutorial videos which I should be helpful.





Level 2

Hi Craig. 
Yes - Unfortunately it does not really help. I am not talking about recipient related fields such as "firstname" or "lastname" I am talking about the specific feature in ACC called "personalization fields" which is not the same as inserting <%=recipient.firstname%> 

The documentation does not mention anything about this feature. It only talks about personalisation blocks.


Please refer to the image attached for reference 🙂 



Based on the documentation any new field you add to be a Personalization Field will be available within the delivery in the same manner as the standard recipient based personalization fields.  I would recommend a quick test of creating a delivery and seeing if your newly added test personalization field appears in the dropdown as outlined in the second document Craig pointed to above.