Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
Bedrock Mission!

Learn more

View all

Sign in to view all badges

SOLVED

Email Open Rate calculation

rajivs82056169
Level 1
Level 1

While reading on A.com you have mentioned that the open rate is calculated at the point the images are downloaded.

Reports on deliveries

Please, can you confirm if this is also applicable for email which is only viewed in the preview pane of the ISP. E.g. Outlook and Hotmail both have preview pane. Does Adobe Campaign class my previews (all images have downloaded at this point) as an open or do I actually have to double click and open the email to register as an Opener.

1 Accepted Solution
badr_eddine
Correct answer by
Level 4
Level 4

Hi,

Yeah, the images get downloaded just in the preview, doesnt matter if it was on the preview pane or opening the email with double click, both ways will count as "open" in adobe campaign,

And to prove that you can send some proofs to your outlook, using just the preview pane download the images, and after check the delivery tracking.

Thanks,

Badr.

View solution in original post

1 Reply
badr_eddine
Correct answer by
Level 4
Level 4

Hi,

Yeah, the images get downloaded just in the preview, doesnt matter if it was on the preview pane or opening the email with double click, both ways will count as "open" in adobe campaign,

And to prove that you can send some proofs to your outlook, using just the preview pane download the images, and after check the delivery tracking.

Thanks,

Badr.

View solution in original post