A/B Testing for Winning Delivery by URL Link

[shaunhill]

Hello All,

I'm reaching out to the community to see if anyone has had experience with A/B Testing (Classic v7) to send the winning delivery that would track the highest clicks of a specific URL.  Right now we are running a A/B test on Headlines (Subject Line) and are using the JavaScript Activity with Adobes Use Case JS code to determine the winning Delivery

Adobe JS:

For example if we have 2 (up to 4) deliveries would it be possible to edit the JS to look for specific URL Links (i.e. Article Links, Advertisement Links, etc.) for clicks to determine which delivery would be the winner (instead of overall opens/clicks) and sent out to the rest of the audience?  This test was recently brought to my attention and I figured I'd reach out for everyone's thoughts as I continue my research.

Thanks all, feel free to reach out with any questions.

Shaun

[akshaaga · Accepted solution]

Hi @shaunhill ,

Yes, it is possible to modify the JavaScript code in ACC v7 to track clicks on specific URLs and use that to determine the winning delivery in an A/B test.

To achieve this, you can modify the JS code to track clicks on the links in your email. Instead of just tracking clicks overall, you can modify the code to look for clicks on specific URLs that correspond to the links you want to track.

Once you have modified the code to track clicks on these specific URLs, you can use the results of the A/B test to determine which delivery had the highest number of clicks on those URLs, and use that as the basis for determining the winning delivery.