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Introducing Adobe Audience Manager Implementation / Installation Guide

kirti_rawat
Employee
Employee

Introducing Adobe Audience Manager Implementation/Installation Guide.

Adobe Audience Manager implementation guides are your one stop shop for all your Adobe Audience Manager implementation needs.  From how to get started to final configurations – our guides aim to help you at every step of your Adobe Audience Manager implementation journey. Some handy links below:

  • Discovery and Requirements: A handy checklist that ensures you have all answers from your stakeholders before embarking on an implementation.
    Click here to know more.

  • Configuration and Implementation: A guide to address all your queries on how to successfully implement the DIL code & other data collection methods, and set up destinations.
    Click here to know more.

  • Implementation Resources: A comprehensive guide that helps you through all other implementation processes. 
    Click here to know more.

  • Post Implementation: A guide that details out how to ensure that you are enabled on the day-to-day operational tasks within Adobe Audience Manager.
    Click here to know more.

Hope you find these helpful! Let us know if we can help you in any way!

23 Replies
Varun_Kalra
Community Advisor
Community Advisor

Hi Neetha,

Are you referring to collecting multiple CRM IDs or DPUUIDs in a single page load ?

You can have multiple Data Sources and add them in your code or implementation, for multiple ID syncs.

Could you tell me how have you implemented declared ID collection from the web page ?
Is it using Visitor ID service to sync device and declared ID ? Or do you have dpid and dpuuid in an event call ?

Thanks,

Varun Kalra

bharatk94
Employee
Employee

Hi,

can anyone tell me what are the causes of Low match rates for addressable audiences?

Thanks!

Pallavi_Priya
Employee
Employee

Hi Bharat,

Common elements responsible for low Addressable Audience match rates or discrepancies in reported numbers can be:

  • Mobile Traffic : Most server-to-server integrations rely on synchronization processes facilitated by third party cookies. However,        mobile environments do not use third-party cookies. As a result, your Addressable Audience numbers may seem low compared        to segment size.
  • Safari Traffic : Safari blocks third-party cookies. This prevents Audience Manager from synchronizing with the destination.
  • Tracked Media Impressions : Due to ad server best practices, ID syncs are not made within ad tags. Customers who do a large amount of offsite advertising will not synchronize users to third party integrations in those environments. Also, a large amount of collected media impression data could reduce addressable audience number.

You can also refer this link : Causes of Low Match Rates for Addressable Audiences

Thanks,

Pallavi Priya