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Adobe Summit 2019 | L744 - The Dynamic Duo: Bring Your Audience Manager and Analytics Data Together

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Gaurang
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Springboard
Level 9
Gaurang
Level 9

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144 likes

Total Posts

435 posts

Correct Reply

45 solutions
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Validate 25
Validate 10
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Gaurang
Level 9

07-02-2019

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Lab Details

Get a new lens into your customers and their behaviors by bringing Adobe Audience Manager segments into Adobe Analytics. Combine acquired and owned datasets in Adobe Audience Manager with user behavioral data and existing reporting in Adobe Analytics. We’ll explore data-flow enablement and configuration options, from quick start to customizable setup. Dive into how to get the most value of your audience data in the Adobe Analytics workspace. Learn about:

Highlights:

  • Enabling Adobe Audience Manager and Adobe Analytics integration via server-side forwarding
  • Maximizing audience flow with an Adobe Audience manager configuration
  • Using audience data in Adobe Analytics

Speaker(s)

Doug Moore, Technical Marketing Engineer, Experience Cloud, Adobe

Rares Vlasceanu, Project Lead, Software Development , Adobe

Session Length

1h 30m

Catalog Link

Experience League Intelligent Guidance | Adobe

Q&A

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