Adobe Summit 2019 | L743 - Optimize Campaigns with Algorithmic Modeling and Audience Lab
Lab Details
Get experience using Adobe Audience Manager look-alike modeling to expand audiences, maintain high-target accuracy, and maximize return on marketing spend. Learn from best practice examples on building effective look-alike models with the TraitWeight algorithm. Analyze results, and dig into the effectiveness of the look-alike model. In this session:
Highlights:
- Learn tips on building and optimizing your look-alike models
- Understand model specifics and analyze results
- Master tips for using trait exclusions
- Use Adobe Audience Manager look-alike modeling and Audience Lab together to prove a model’s effectiveness This session is for publishers and advertisers who want to maximize on revenue while confidently selling and buying audiences with high accuracy.
Speaker(s)
Margarita Savova, Lead Data Scientist, Adobe
Iulian Radu, Senior Computer Scientist, Adobe
Session Length
1h 30m
Catalog Link
Experience League Intelligent Guidance | Adobe
Q&A
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