Get experience using Adobe Audience Manager look-alike modeling to expand audiences, maintain high-target accuracy, and maximize return on marketing spend. Learn from best practice examples on building effective look-alike models with the TraitWeight algorithm. Analyze results, and dig into the effectiveness of the look-alike model. In this session:
Learn tips on building and optimizing your look-alike models
Understand model specifics and analyze results
Master tips for using trait exclusions
Use Adobe Audience Manager look-alike modeling and Audience Lab together to prove a model’s effectiveness This session is for publishers and advertisers who want to maximize on revenue while confidently selling and buying audiences with high accuracy.