Using events from Adobe Analytics as Signals in Audience Manager

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yatins78957443

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yatins78957443

yatins78957443

03-06-2020

Hello, 

 

I'm trying to use events captured in Adobe Analytics as signals in Audience Manger. I've done the necessary setup including enabling server side forwarding option.

Based on the AAM documentation, we can refer to the Adobe Analytics variable in AAM by using the 'c_' prefix in the Analytics variables. For example: 'c_eVar1' to refer to AA variable eVar1.

 

However I'm not able to see any data for the signal 'c_events' inside AAM even though we are capturing events like event1, purchase, etc, in AA. So my question is, can we not refer event variables in AAM using 'c_events' key just like we do for eVars and props (c_eVar1, c_prop1)?

 

Thanks

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Varun_Kalra

MVP

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Varun_Kalra

MVP

Varun_Kalra
MVP

03-06-2020

Hi there,

 

Are you able to search for that event under signals dashboard?

Go to Signals and search for c_events contains [leave the value blank] and minimum hits as 1 for last 30 days.

 

Varun_Kalra_0-1591227447541.png

 

Thanks,

Varun Kalra