We have added impression and click pixels, as mentioned in the documentation. Our understanding is there are some macros that need to be added to use Audience Optimisation Reports.
I've checked that the pixel is working fine by inspecting Network Call, but when I created trait with information d_event=click and a different one for d_event=imp, data is not flowing.
Is my understanding current, should data flow for these reports or I need to make use of the Audience Optimisation report?
What is the best way to report on pixel numbers in the Audience Manager?
@karunah16849501 See the following documentation with supported macros for capturing click data:
Also the reports are not available by default, you need to raise a support ticket with the AAM Support team to enable Audience Optimisation Reports using pixels. This includes the provisioning of an S3 bucket for your metadata files so your reports display data properly.