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SOLVED

Can you insert Target audiences into URL?

OMGAudiences
Level 1
Level 1

Looking to run a split test using other data overlays in a complementary solution.

 

Is there a way to randomly split the traffic in Adobe (Target or AAM) and insert that designation in the URL under "Campaign=" or some other parameter?

 

Thank you!

1 Accepted Solution
shweta_singh
Correct answer by
Employee
Employee

Hi @OMGAudiences ,

 

We can split the traffic in audience manager using audience lab for testing creatives across destinations.

Audience Lab create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations(S2S/URL).

 

More Information about audience lab and its usage is given here.

 

Regards,

Shweta

View solution in original post

2 Replies
shweta_singh
Correct answer by
Employee
Employee

Hi @OMGAudiences ,

 

We can split the traffic in audience manager using audience lab for testing creatives across destinations.

Audience Lab create mutually exclusive test segments in Segment Test Groups to compare and measure effectiveness of different destinations(S2S/URL).

 

More Information about audience lab and its usage is given here.

 

Regards,

Shweta

View solution in original post

JoshEisikovi
Level 2
Level 2

Hi @OMGAudiences 

From a Target perspective, you can split the traffic allocation between experiences in a given Target activity.

 

More details here, step 10.

 

Thanks

Joshua