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Benefit of using DCS API when compared to SSF


Level 3

any idea, when we can recommend DCS API instead of SSF.

1 Reply


Employee Advisor

@MA1985v1 See following post: https://www.pedromonjo.com/2018/06/server-side-audience-manager/

DCS API is the original method, created by the AAM development team, before the server-side forwarding was implemented. However, I do not recommend this alternative method, unless you do not have Adobe Analytics.


Hopefully that helps a bit - Let us know!