Why is Unique Visitors showing a different # when I view using Site Metrics -> Visitors -> Unique Visitors” compared to viewing UV with “Site Content -> Pages"

[h_ha1]

I had a question about why we’re seeing a different number with our Unique Visitors when we run the “Unique Visitors” report via “Site Metrics -> Visitors -> Unique Visitors” compared to when view the Unique Visitors number via “Site Content -> Pages” and add in the Unique Visitors metric. When we run the pages report we are seeing about 20K fewer Unique Visitors for the same time period. 

[img]Pages Report - Unique Visitors.jpg[/img]

[img]Unique Visitor Report.jpg[/img]

[apowersadobe]

Hi,

At the bottom of the Pages report, the total unique visitors shown are those who had a value for the report in view. Visitors who did not set a page name are not included in the total on the report.

The Unique Visitors report on site metrics is representative of all visitors across the site, whether s.pageName was set or any other variable.

You may confirm this by making a segment to exclude visitors who had Page not null, which leaves only those visitors who have never set a page name. Compare the Unique Visitors report to the same with the segment applied. Those visitors in the segment account for the difference, the approx. 20k you mentioned.

Lastly, the interpretation is probably that some visitors are only triggering s.tl() link calls. The segment mentioned would help you troubleshoot. In typical production implementations across most sites, the Pages report unique visitors are going to be nearly equivalent to the whole site metrics, so something atypical is occurring here in this dev environment.

Andy

[AkhilSharma · Accepted solution]

Hi Henry,

Since we haven’t heard back from you recently,hope we were able to answer all your queries and the issue got resolved to your satisfaction. 
I will go ahead and archive this case as resolved.
However, if you have any additional questions simply respond to this message and it will be reopened.
I would appreciate if you could spare your valuable time to participate and identify the correct answer which would be of great help to us.

Thanks and Regards

Akhil