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When is a website tag triggered?


Level 1


When website tags show up on Adobe analytics like in the image attached, does it mean:

1) The person has landed on the particular page,     OR

2) Gone passed the particular page?


Does the answer to my question depend on how you have set up your tag?

6 Replies


Community Advisor

Landed on that particular page.

Here's how it works:

  1. AA code is added to the web page. There are a few ways to accomplish this, but for the purpose of your question, just know that there is (JavaScript) code in the page to send the AA hits.
  2. A user opens the web page.
  3. The user's browser renders the web page, including running all JavaScript code in there, which also includes the AA code.
  4. The AA code prepares the data to be tracked.
  5. The AA code sends the tracking data to AA.
  6. AA's server receives the hit and processes it.
  7. AA's frontend allows you to run a report like the above based on the processed data.

So you see, the data is collected at step 3 when the user lands on the page, resulting in step 7, which is what you see in your screenshot.


Community Advisor

We cannot see the metrics you are using here. Please consider that eVars can persist even after the hit/server call that sent the specific value.

  • Check the eVar expiration
  • Check the eVar allocation
  • Is the metric a global once like visits or a custom one that needs to be physically sent?



Community Advisor

As we are using unique visitors we can consider that customer seen the pages but for the question about Gone passed the particular page we cannot answer it using your report specifically.  There is 2 ways to understand how many customer reach a specific part of your website.

  • Pathing/Flow report: Using this report set the first entry point as the page you want to track the progression from, then on each node click on the next page that you want to see the different path the customer took. You should be able to know how many customer drop from one node to another
  • Fallout report: In this report you will have to drop each page names in the order they should be expected to be seen. Between each section you will see how many customer moved on and how many dropped.
  • Sequential segmentation: you can build a segment for each page transition, so you want visits container when customer seen page X THEN within 1 hit page Y. Do one segment for each page transition and when you apply unique visitor with each segment then you should see how many customers meet the criteria. Second approach is.

Hope this helps.