When you say inflated data, can you elaborate?
Are you setting an eVar on your action? I am willing to bet that eVar is set to Visit level expiry, which means that once it's set, that value is maintained on all hits (page views and actions) until the end of the visit or the eVar is set with a new value....
First and foremost, you should evaluate what you are using your eVars for, and what the expiry should be...
To borrow from a friend:
- eVars are like chewing gum on the sidewalk, once you step on it, it sticks to your shoe and follows you around until it's dislodged
- props are like a banana peel, you step on it with immediate action, then it's gone and you continue on forgetting about it
Now, since you have that issue, each eVar also has an "Instance" metric of itself... These will be colour coded green like other metrics, and will show your eVarX name followed by "Instance"... (eg. eVarX is called "colour", the the instance will be called "colour instance")
So in this scenario:
- Page 1
- Action A
- eVarX is set with "value"
- Instance of eVarX is incremented
- Custom Link Instance is also incremented
- Page 2
- eVarX maintains "value" (since the value is set to expire at the end of the visit)
- No Instance of eVarX (since the value is not directly set)
- Action B
- eVarX is set with "someothervalue"
- Instance of eVarX is incremented
- Custom Link Instance is also incremented
so eVarX has "value" for both Action A and Page 2, and "someothervalue" for Action B and all hits after that until the end of the visit or the next action to set an eVarX value
You can create a "global" segment this way:
HIT level
eVarX exists
AND
eVarX Instance exists
This will show any value captured in eVarX, but only where the instance of the eVar also exists.