What is "Internal" traffic in "First touch channel" report please

[Roman121]

Hi

Only starting with the software

Im looking into client's accounts and I see "Internal" source in channels report

What would that be vs direct or organic?

Clients has a m.mysite.com mobile site ( this analytics vie is only for desktop ) If it matters.

Hope you can advise

Thanks

Internal

Natural Search

Direct

Affiliate

Paid Search

Email

Referring Domains

PSE

Social Networks

Total

[Urs_Boller · Accepted solution]

I suggest you read more about marketing channels. a great point to start are parts l to lV here: Refresher on Adobe Analytics' Marketing Channels Reports: Part I | Adobe Blog