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SOLVED

## Visits vs. Unique visitors

Level 1

Hi,

I have trouble fully understanding how everything is calculated. I will give an example

Time period: 2017

Visits  100.000     Unique visitors 60.000

Visit number 1              50.000                              50.000

Visit number 2              10.000                              10.000

Visit number 3                7.000                                7.000

..........

Visit number 500                   1                                       1

In the end, I'm pretty sure visits will line up to be 100%, but unique visitors go way above 100%

In my understanding, a visit resets every 30 minutes, however unique visitors stay for a long time (years). If a unique visitor comes back after these 30 minutes, what does reset? Will the visit number start at 1 again, or will it continue?

Also the time period is important, I think Visits are for the given time period, while unique visitors are also from before the time period?

What i also want to understand is why do unique visitors have visit numbers 2, 3 ..... 500 (e.g.), I thought a unique visitor is only counted once, so if he visits more pages this won't be counted and therefore the visit numbers 2 and up should be very low?

How do I use the data, should I just not compare unique visitors with visit number? And only use unique visitors as an estimation of the amount of people on my website, but use visits for further analysis.

1 Accepted Solution

the reason is that each visit has exactly 1 visit number (so total is really the sum of the rows).

But each unique visitor can have 1 or more visits (with the according number), that means it will show up on all lines if he matches the criteria. in other words, the total for unique visitors is de-dublicated.

the reason is that each visit has exactly 1 visit number (so total is really the sum of the rows).

But each unique visitor can have 1 or more visits (with the according number), that means it will show up on all lines if he matches the criteria. in other words, the total for unique visitors is de-dublicated.