Video Pause event

[priyankagupta20]

Dear All,

Should we track video pause event in Adobe analytics? If yes then what is the benefit. Could you please guide. Thank you

[bjoern__koth]

Hi @priyankagupta20 

it depends on what you and your stakeholders are interested in capturing.

Personally, I think

1. play
2. complete/ended and
3. milestones for 25%, 50%, 75%, 90%

are sufficient enough to fully understand how visitors interacted with your videos and to visualize it through a fallout visualization or free form table.

You may want to make sure that the "play" event is only captured once if you want to ditch the pause event. Else, you may end up in skewed data.

Cheers

[rameshpennam · Accepted solution]

@priyankagupta20 

I agree with what bjoern has suggested. However, I'd like to share some additional details if you're still interested in learning more about how video pause events can be beneficial.

Tracking video pause events can provide valuable insights into user behavior and content engagement.

Advantages of Tracking Video Pause Events:

• Deep dive into user engagement: Understand where users pause.
• Optimize content: Identify areas of interest or confusion.
• Improve user experience: Address technical issues or optimize video playback.
• Measure ad effectiveness: Determine if ads are impacting viewer behavior.

Implementation Considerations:

• Event Name: Clearly define the event name (e.g., "video_pause") for consistency.
• Data Elements: Consider capturing additional data points like video ID, time spent before pause, and video position.
• Frequency: Determine how often you want to track pause events (e.g., every pause or at specific intervals).
• Analysis: Use Adobe Analytics to analyze pause data by video, user segment, or other relevant dimensions.

Disadvantages of Tracking Video Pause Events:

• Increased data volume: Tracking frequent pause events can increase data load and storage requirements.
• Implementation complexity: Requires additional code and configuration to accurately capture pause events.
• Potential for skewed data: If not implemented correctly, multiple pause events for a single play session can distort engagement metrics.
• Over-reliance on pause events: Focusing solely on pause events might overlook other valuable video metrics like play rate, completion rate, and watch time.

By carefully considering these factors, you can make an informed decision about whether to track video pause events and how to implement them effectively.

[bjoern__koth]

Good points, if you have the time and resources to optimize against them