UV Spikes Investigation

[skatofia]

Hi,

I'm trying to investigate spikes in the Adobe Analytics workspace. I found a UV spike around beginning of February 2023 and I found this article on investigating spikes and drops in Adobe: https://experienceleague.adobe.com/docs/analytics/technotes/event/spikes-drops.html?lang=en

I looked at IP Addresses in data warehouse to see if there were any bots and couldn't find anything that stood out as Bot Traffic. The tags don't appear to be duplicating either.

Any ideas or suggestions?

[Pablo_Childe · Accepted solution]

Check if:

UVs relate to a spike with a particular page

Is there and tracking IDs that also spike(perhaps marketing did a social buy?) look at any referring domains that may have spiked

Did your IT team try any penetration test

[skatofia]

Hi @Pablo_Childe 

Thanks for your response! This is for a particular page (1 page).

this was just a single channel spike it looks like (in referring domain). How would I look at tracking IDs?

What is a penetration test with IT team?

[Pablo_Childe]

If your analytics setup tracks tracking IDs then correlate the page against IDs to see if one in particualr is a spiker

Penetration testing can be performed to simulate thousands hundreds of thousands of users. Its an IT function so you need to inquire internally with whomever manages your network infrastructure.

[skatofia]

@Pablo_Childe 

I will check with my IT team(s). I looked at Visitor mid and nothing stood out. Any other thoughts?

[Pablo_Childe]

Yah check is there a geo IP city/region/country spike on the page?