I'm looking to get click-through rate from page A->pageB using the condition that the user should have clicked on the banner/hero carousel present on page A.
Simply put: Homepage-> click on banner->campaign page
Can anyone help if the methodology is correct & we'll get the right click-through rate% when using 'sequential segment?
Upon running the report, I'm using our 'internal click event' and 'visits' to calculate the click-through rate.
I agree with Gigazelle and H_L
I would change the "then" condition to "then within 1 hit" to be sure it is really a path you are looking for.
remark: use fallout
instead of manually creating the segment you could follow those steps:
working with fallouts have several advantages compared to creating a segment directly:
the only question I would ask: is any link on the page A user clicks will trigger the eVar39 or eVar38? If yes, it's fine.
Yeah, that appears pretty sound. It looks to be pretty specific in that to get to page B they have to click on a carousel link to get there.
Are you seeing any issues with the segment?