I am plotting a "Unique Visitors" data across "Average time spent". But "Unique Visitors" percentage does not add up to 100%.
Can someone explain why is that?
I was expecting I will get a distribution of all 100% of unique visitors about how much average time they spent on website. Any clues how I can achieve it.
Please see attached screenshot.
Imagine a user visits your site today for 10 minutes. Then tomorrow he comes back and stays for 30 minutes. The next day he only visits for less than a minute.
This is all a single unique visitor, but each of his 3 visits fell into different buckets.
Compare sum of line items to report total
did you check for the bounces? a think if a visitor just visited once and saw just one page, there is no „time spent“ and therefore missed in the list.
you could try to check by creating a segment:
visitor has „time spent“ greater than 0