Unique Visitor Gap

[chaohuile]

 In the unique visitor data, the data for July 1 plus July 2 is 12673, which is inconsistent with the 12184 above. What is the reason?

[juliusonyancha · Accepted solution]

I'd refer to feedback provided to similar queries raised before specifically the below response

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/unique-visitors-count-is-... 

[Jennifer_Dungan]

The "Total" UVs is de-duplicated from the individual dimension rows.

Visitor 1:

• A
• B
• A

Visitor 2:

• C
• A
• C

Visitor 3:

• A
• B
• D

		Page Views	Visits	Unique Visitors
Pages		9	3	3
	A	4	3	3
	B	2	2	2
	C	2	1	1
	D	1	1	1

There are only 3 real Unique Visitors in our example, if we were to sum up all the rows (3 + 2 + 1 + 1) it would show 7 UVs (which would be horribly inflated). Both Visits and Unique Visitors are "stacking" metrics, Adobe will properly deduplicate these in the Freeform Tables.