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Unique Visitor Gap

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Level 1
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 In the unique visitor data, the data for July 1 plus July 2 is 12673, which is inconsistent with the 12184 above. What is the reason?

1 Accepted Solution

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Correct answer by
Level 4

I'd refer to feedback provided to similar queries raised before specifically the below response

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/unique-visitors-count-is-... 

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2 Replies

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Correct answer by
Level 4

I'd refer to feedback provided to similar queries raised before specifically the below response

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/unique-visitors-count-is-... 

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Community Advisor and Adobe Champion

The "Total" UVs is de-duplicated from the individual dimension rows.

 

Visitor 1:

  • A
  • B
  • A

 

Visitor 2:

  • C
  • A
  • C

 

Visitor 3:

  • A
  • B
  • D

 

    Page Views Visits Unique Visitors
Pages   9 3 3
  A 4 3 3
  B 2 2 2
  C 2 1 1
  D 1 1 1

 

 

There are only 3 real Unique Visitors in our example, if we were to sum up all the rows (3 + 2 + 1 + 1) it would show 7 UVs (which would be horribly inflated). Both Visits and Unique Visitors are "stacking" metrics, Adobe will properly deduplicate these in the Freeform Tables.