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Traffic not tied up to UTMs

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Level 1

I am working on a application where users land on domain 1 with UTMs and on click will navigate to domain 2 that opens in a new tab. Both the domains have Adobe Launch enabled ( 2 Properties) but data being sent to same report suite. During reporting we noticed activities on domain 2 are not tied up to UTMs and instead accounted as Direct Traffic.

what would be right approach here to connect UTMs to domain 2 traffic

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3 Replies

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Level 5

Hi @kinnera ,

 

This could happen due to two different visitorsID generated one for domain A and another on domain B. The visitorID is generated using the Adobe OrgID. Can you check if both DomainA and DomainB impmetations use same Adobe ORGIDs/instances?

 

Also you mentioned activites are mapped to direct traffic source. This can be fixed by defining Internal URL filters in Analytics reprotsuite general settings also fixing Marketing Channel Processing Rules.

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Level 1

Hi Abhinav,

Both the domains are on same org instance

 

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Community Advisor

Hi @kinnera , You need to pass the UTM values from domain 1 to domain 2 on on-click of that button. It requires development from launch end and page developer end as well.