Traffic and Orders increase from Nov 21 from Ashburn Virginia

[NicOld25722]

Hello,

I'm seeing a great increase in terms of traffic and orders from Nov 21 from Ashburn (Virginia). I initially thought that it was due to BOTS but I can see an increase of +800% yoy in terms of visits and orders! Do you know what happened?

Thanks

Nicoletta

[yuhuisg · Accepted solution]

They could be from VPNs too.

Apple provides Secure Relay in all of its devices now, so some people could be using that. Mozilla also has its Mozilla VPN. And there are lots of other VPNs in the market.

[Pablo_Childe]

Unexpected spikes can be a challenge but generally IP and geo location are good starts like you have.

I would also check with your marketing teams to see if any digital campaigns were run that could contribute as well.

I also encourage you if possible to add transaction ID as a captured variable as that can assist from your internal sales system to correlate and see if indeed things are as expected.

GLTU