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Tracking customer journey from app download to app usage

vk4891
Level 1
Level 1

Hi All,

 

I am wondering how can I enable tracking of a person from the point when they go to the app store to download the mobile app and then use it before login and/or after login. We have Adobe SDK integrated in the mobile app and our website also has Adobe tagging in place.

1 Reply
Khurshid_Alam
Employee
Employee

If you have Lifecycle metrics enabled in the Adobe SDK, you can start tracking the visitors as soon as they install the app. You may use Acquisition links to track the campaigns as well. You can use Flowchart visualization in Adobe Analytics workspace, to view the entire journey.

 

To track visitors cross device, you may use visitor stitching using Visitor ID.
https://docs.adobe.com/content/help/en/analytics/implementation/js/xdevice-visid/xdevice-connecting....

 

A more recommended solution is to use Adobe's new Cross Device Analytics feature. 

https://docs.adobe.com/content/help/en/analytics/components/cda/overview.html