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Setting an eVar at the end of visit / Analysing the flow of visits


Level 2

We are doing some behavioural analysis and want to look at the type of visit a visitor is making in the lead up to a purchase. To categorise the type of visit we want to do it on behaviour and the interactions, for example

- low quality (< 3 page views)

- infomation gathering (product views, file downloads, search, etc) 

- building a shopping list (add to carts, saving lists)

- ready to purchase (start checkout, place order)


We have quite long consideration times and so many visits can occur in the lead up to a purchase. We've built visit and visitor segments to look at the different types of visits a user makes but it's difficult to see how this plays out over time.


As a result it would be good to use the Flow visualisation to see how a visitor uses different types of visit in the lead up to the "ready to purchase" visit. This would require an eVar/prop being set based on behaviour, but as you can see from the definitions above, this evar could be set multiple time during a visit and a visit could be all of the "types" during one visit - therefore reducing the usefulness of the flow analysis. 


Is there a way to essentially have the final value for the visit type eVar applied to the whole session, so that we can then use the flow visualisation to see the visit types leading to purchase. 


Appreciate that this is a lengthy post, so thank you to anyone who's got this far. If it doesn't make sense please ask away. 




2 Replies


Employee Advisor

In my opinion, the closest you can get is with Merchandising Evars as they are tied to the product till purchase and can be set multiple times during a visit.



Level 2
Thanks for taking the time to read through and reply. As I understand it, you would still see multiple values coming through per visit and so we couldn't then use the flow analysis. Or have I misunderstood?


Employee Advisor
We can still do flow analysis on the values, though I admit I haven't tested it. But it will be worth giving a shot.