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Why are eVars and Props sometimes stored with the same values in Adobe Analytics, and what accounts for the difference in persistence, with eVars persisting while Props do not?
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@sandhyasandheep I like to keep this particular blog referenced for just this specific reason:Conversion Variables – Part I [Inside Omniture SiteCatalyst]
You will notice that it's a bit dated, but the information is still good, and it was written by one of our favorite veterans in the business.
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