I created a Cohort analysis and for my inclusion criteria I added orders for visitors who registered for a first time customer program. For my return criteria, I wanted to know how many of those visitors who came back to the site and placed another order. I was asked by my client if I could do the same thing using revenue. The client wants to know what the average order size is for the inclusion criteria compared to average order size for the return inclusion. I tried and could not use revenue in my inclusion or return criteria.
1. Can I include revenue in a Cohort analysis?
2. If not, how can I get average order size with the inclusion and return orders?